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Marketing Research: Consumer & Product Information   Tags: mktg  

Finding market information on consumer goods, services, lifestyle, etc.
Last Updated: Apr 16, 2014 URL: http://guides.stedwards.edu/marketingresearch Print Guide RSS Updates

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Focus on the Consumer: Demographic Information

 

Focus on the Consumer: Spending and Demographics




Cover Art
American Marketplace: Demographics and Spending Patterns
ISBN: 193511428X
Publication Date: 2011

Cover Art
Who's Buying Series, 13 vols.
Publication Date: 2013
Overview of spending that provides insights into consumer spending patterns. Specific volumes include:groceries, transportation, entertainment, apparel, health care, pets, electronics, furnishings, restaurants, beverages, by age and by race.

Cover Art
Household Spending
Publication Date: 2013

 

Focus on the Industry/Product

IBISWorld
Hundreds of Industry Analysis reports, with economic and demographic  information, Industry Research reports & Business Environment reports.
Standard & Poor's NetAdvantage - Industry Surveys
Comprehensive overviews of 55 major U.S. industries, includes: trends, forecasts, major players, market share data, key ratios and statistics.
Value Line
102 Industry Commentary reports and Value Line's ranking of that industry. Select "Lookup Industry."
Mintel Oxygen Academic
Reports include data & analysis of the competitive landscape: market sizes, shares and forecasts, brand profiles and product innovation. Primary consumer research, key trends, behavior and attitudes.
Hoover's
Reports include industry description, growth rating, top companies, forecast , indicators and current news. Select Industries tab and click Browse industry list.
Business Source Complete  - MarketLine Industry Profiles
These profiles include: forecasts for the market, market value, volume and segmentation data, macroeconomic indicator & competitor analysis and leading companies in the sector/industry. U.S. & International
Passport GMID (Euromonitor)
International focus -- contains full-text market reports, comments from expert industry and country analysts.
Market Share Reporter
Presents market share reports on U.S. and international markets compiled from periodical literature

Library databases which contain industry news:

Business Source Complete
Lexis Nexis Academic
Wall Street Journal
 

Research Assistance: Business Librarian

Contact the Business Librarian, 
Anna Stewart
 (512) 428-1096
annas@stedwards.edu
Munday Library room 107

Please contact me with any research need or question you might have. 

We can meet, chat, email, Skype
or phone.

 

Finding Local Businesses

*Reference USA - search for businesses within geographic areas

Hoover's - Use the BUILD A LIST function and limit by location

Yelp or Google Maps

Join Austin Public Library and use their A toZ Database

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