Finding market information on consumer goods, services, lifestyle, etc.
Last Updated: Sep 20, 2013
Library Information Desk
Ask A Librarian
Chat is offline.
Walk-in research assistance available:
Sunday Noon -midnight
Monday - Thursday 7:30am -midnight
Friday 7:30am -9pm
Saturday - 9am - 6pm
Subscription databases containing marketing reports, articles, news, and more.
- Mintel Marketing Reports
Market research reports covering the US and European marketplace. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Must create personal username and password using SEU email address.
- Passport GMID (Euromonitor)
Key business intelligence on countries, companies, markets and consumers. GMID provides over 4,500 market reports, offering in-depth strategic analysis for consumer, industrial and service sectors. There are global reports, country and company reports.
- Business Source Complete
Coverage includes all subject areas related to business. Indexes over 8,000 periodicals. Additional full text includes market research reports, industry reports (Datamonitor), country reports, company profiles, and SWOT analysis.
- Market Share Reporter
A compilation of market share statistics from periodical literature. Search by keyword in title or full text of spreadsheet. Search by one of four information types-Company, Brand, Region and Product, to look for share comparisons across that type.
- American Money Series
448 consumer information entries from --
Best Customers: Demographics of Consumer Demand
Household Spending: Who Spends How Much on What
American Incomes: Demographics of Who Has Money
- S & P's NetAdvantage
In-depth industry analysis for 55 US industries with archived reports from 1999 to present
160 sub-industry reviews
Global industry surveys covering Europe and Asia.
Contains hundreds of industry analysis reports, both current and historical, with economic, demographic and government information compiled by economists and industry experts; features Industry Research Reports, Industry Risk Rating Reports, Global Industry Research Reports, and Business Environment Reports.
- U.S. Census Bureau: American Fact Finder
Includes Census of Population and Housing, the Economic Census, and the American Community Survey. Use to view, print, and download statistics about population, housing, industry, and business.
- Consumer Expenditure Survey
The Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit
- Tapestry Segmentation - Neighborhood Demographics from ESRI
ESRI’s Tapestry Segmentation system describes your neighborhood. Enter your five-digit ZIP Code to learn about the favorite pastimes, buying preferences and other lifestyle choices of the people that live around you.
- Everybody's Money: Bundle's Database of U.S. Spending and Saving
Organizes links to socioeconomic data sources by subject and provider.
- U.S. Commercial Service Market Research Library
Includes: Country Commercial Guides; Industry Overviews; Market Updates; Industry/Regional Reports;Best Markets; Multilateral Development Bank Reports
- U.S. Census 2010